Decoding Design: The Mathematics in Logo Design

Throughout cultures, art has utilised basic forms over time including circles, triangles, squares, spirals and intersecting lines; these fundamental shapes integrate purpose with form. However, their primary function remains the same. Don't be duped by these forms' apparent simplicity, at the end of the day, they serve as the foundation of both the natural and the artificial worlds due to their simplicity.

Made by: Rishaaya Kakar

Platform used: Canva

(Logo designed for a local Non-Profit Organisation)

A logo should provide information to the client in the most straightforward yet thorough manner feasible. The fundamental shapes are utilised in all forms of design, including graphic, environmental, interior, product, and industrial design, as well as architecture, and they convey the essential attributes of the organisation it represents in the most direct manner.

The circle, being the fundamental form from which all other shapes in geometry are derived, is referred to as the "mother of all shapes." It's also true in nature: A single-celled egg or seed represents the absolute form of life at its beginning. The circle may grow from microscopic things like cells to the colossal size of our planet, which supports an enormous variety of living forms because its fundamental idea is that it is a container that protects, supports, and eventually produces life. In logos, a circle template implies many individuals or parts that comprise an overall whole. A circle effectively represents encompassing groups, such as collectives, non-profits, global organizations and governmental agencies.

The circumference of the circle is divided into equal segments to ensure symmetry and balance, with each hand strategically positioned to maintain geometric integrity. This meticulous attention to proportion and alignment not only enhances the aesthetic appeal of the logo but also reinforces its message of unity and solidarity.

Furthermore, mathematical concepts such as geometry and trigonometry inform the angles and trajectories of the hands as they extend outward from the circle. Whether subtly curving or reaching with purpose, these gestures are carefully calculated to convey a sense of dynamic movement and purposeful direction. Through mathematical precision, the logo transcends mere visual representation to evoke a deeper sense of meaning and resonance.

Through precise calculations and thoughtful execution, the logo becomes a powerful emblem of unity, strength, and interconnectedness, inviting viewers to engage with its message on both intellectual and emotional levels.